What has been done?
Audit of the organization's current image among the target audience
Where do we stand?
- identification of target audiences
- evaluation of the messages sent on various target audiences
- evaluation of the message communication channels
- measuring current awarness of the organization in the public
- measuring public’s affinity to the organization
Organization and external environment analysis
What we track?
- SWOT analysis on the organization's image
- public affinity to the organization's field of activity
- analysis of communication channels towards the target audience
- analysis of competitors and their communication
Establishing result indicators
- to increase public awareness
- to increase affinity
- to reach new target groups