What has been done?
Audit of the organization's current image among the target audience
  • identification of target audiences
  • evaluation of the messages sent on various target audiences
  • evaluation of the message communication channels
  • measuring current awarness of the organization in the public
  • measuring public’s affinity to the organization
Where do we stand?
Organization and external environment analysis
  • SWOT analysis on the organization's image
  • public affinity to the organization's field of activity
  • analysis of communication channels towards the target audience
  • analysis of competitors and their communication
What we track?
Establishing result indicators
  • to increase public awareness
  • to increase affinity
  • to reach new target groups